Department: Housing
Subject: Sufal Bangla
Agricultural Marketing Department
Government of West Bengal
SUFAL BANGLA – Farm to Home Agri-Marketing Initiative
About SUFAL BANGLA
SUFAL BANGLA, an initiative of Paschimbanga Agri Marketing Corporation Limited under the Department of Agricultural Marketing, Government of West Bengal, is a pioneering agri-marketing platform dedicated to empowering farmers, strengthening producer collectives, and delivering fresh, safe and quality agricultural produce directly to consumers across West Bengal.
Driven by the vision of inclusive agricultural growth, SUFAL BANGLA has mobilized farmers into organized collectives such as Farmer Producer Companies (FPCs), Farmer Producer Organizations (FPOs), Farmers Interest Groups (FIGs), Farmers Clubs and Self Help Groups (SHGs). This collective approach has enhanced the bargaining power of small and marginal farmers while ensuring better market access, fair pricing and sustainable livelihoods.
Through a robust ecosystem of aggregation, value addition, storage, grading, quality control and market linkage, SUFAL BANGLA has transformed agricultural marketing into a transparent, technology-driven and farmer-centric model — reducing dependence on middlemen and ensuring assured markets and timely payments for producers.
The platform’s network includes fresh fruits and vegetables, rice, pulses, edible oils and processed food products, sourced directly from farmers and producer groups.
In collaboration with WEBEL Technology Limited, SUFAL BANGLA offers online pricing, digital enrollment, mobile app services and real-time market information. Strategic partnerships with the Indian Institute of Packaging and Bidhan Chandra Krishi Viswavidyalaya have further strengthened packaging, product quality and value-added branding under the SUFAL BANGLA label.
Key Features of SUFAL BANGLA
Daily Price Notification
District-wise procurement and consumer prices of agricultural commodities are published daily through the official website and the Sufal Bangla Mobile App, for the benefit of both farmers and consumers.
Enrollment with SUFAL BANGLA
Individual farmers, Farmers Groups and Farmer Producer Companies (FPCs) are enrolled with SUFAL BANGLA for marketing of agricultural produce. Presently, 226 FPCs, 235 FIGs and 816 individual farmers are associated with SUFAL BANGLA.
Supply Chain Management
A fleet of 217 vehicles is engaged in the transportation and supply chain management of perishable and non-perishable commodities across the State.
SUFAL BANGLA Retail Network
SUFAL BANGLA presently operates 844 retail outlets across the State, comprising 86 Static Stores and 758 Mobile Stores.
68 outlets are managed by the Project Management Unit, dealing exclusively in fresh fruits and vegetables.
The remaining 776 outlets are operated by Farmer Producer Companies (FPCs) through their own working capital.
Market Intervention
SUFAL BANGLA undertakes market intervention activities at both the frontend and backend during abnormal price rise or price fall situations, as mandated by the Government.
How to Apply / Get Involved
Who can apply: Individual farmers or groups of farmers may apply for sale of produce, and registered Farmer Producer Companies may apply for outlet management.
Contact: Project Management Unit, Agricultural Marketing Department, Government of West Bengal. Head office at Uttarapan, near Bidhannagar. For district/sub-division level enrollment, contact the concerned Agricultural Marketing Department office.
Source: www.sufalbangla.wb.gov.in